YouTube Sensations and the Cult of Celebrity

YouTube Personalities

LESSON 6

II. The cult of Celebrity-YouTube stars & Lesson Purpose: What do I want students to learn or accomplish today?
Students will learn about the social media site YouTube and how it can be used as a tool for artistic expression. Students will learn how people create identities to become YouTube sensations.

III. UNIT Key Concepts:

Identify the key concepts to be investigated in this unit. 
Students will learn about how humans construct their identity through social media
Students will think critically about their social media choices and learn to deconstruct the visual images they and others create.
Students will learn how social media is used as a form of artistic expression.

IV. Essential Question:
How does limiting our choices impact the way we interact on social media and how do these limits apply to identity formation?
How do students construct their identity through social media?
How do other people use social media to create and alter their identities?


V. Lesson Objectives:
After the lesson students will be able to analyze how others form their identities on social media.
Students will learn how video-editing software is used for artistic expression in social media.
Students will reflect on the different elements people use to create or hide their identities.

VI. Specific Art Content:
List the specific art content to be taught, such as concepts about art, the nature of art, skills, elements and principles, processes, and techniques used to communicate ideas.
Digital media concepts, video editing, photography, creating storylines.

VII. Instruction and Its Sequencing:
Lesson 1, Day 1
A.    Introduction/Motivation 5 min:
B.    Instruction: Ask students what they notice about the introduction video---make sure to mention the amount of views this video had received. Split class into groups of four students. Explain project as a collaborative information video to be created by students using either YouTube or another video software. Video length to be anywhere from 1-3 minutes.
C.   Resources & Materials for Teacher: Internet:YouTube, computer, projector
D.   Resources & Materials for Students: journal, mobile devices, borrowed computer similar to Lesson 5.
E.    Guided Practice. Once students are split into groups, each student will come up with an example for an informational video. Groups will then choose what theme they want to discuss and assign roles for each student. Students will use skills from previous lessons such as story-building and the ideas behind a social media identity to create their own informational YouTube personality video.
F.    Independent Practice: students will collaborate to demonstrate their application of previous concepts learned in Unit to final video project.
G.   Closure: Last 5 minutes of class, reminder of project assignment and general guidelines for student video editing and creation.
H.   Formative Evaluation: Students will have written in their journal concerning the project, therefore this will be used to evaluate student progress.
I.      Classroom Management Procedures: What will you do to keep students on task and safe? Ensure students are working well together by monitoring productivity and noise levels. Ask that students have a finalize idea of project by end of class.
J.     Adaptations for Students with Special Needs: Assist students with special needs by also assigning them a group and task. Asking other classmates to actively allow students to join a group and be respectful of student suggestions.
Lesson 6, Day 2-3
A.   Independent Practice: How will students demonstrate their knowledge without my help?
Students will work on their video/storyboard by recording video footage and taking turns editing in computers.
  1. Closure: Ask that students begin finalizing their videos and footage. Ask any student groups if they are behind/offer help editing by giving suggestions to students.
  2. Classroom Management Procedures: continually ensure students are on task and classroom volume is manageable and not distracting to other groups.
  3. Adaptations for Students with Special Needs: Same as day 1.
Lesson 6, Day 4
  1. Introduction/Motivation 5 min:
Ask students to put finishing touches on projects.
  1. Independent Practice: How will students demonstrate their knowledge without my help? Students will then save final videos and share with the class.
  2. Closure: 15 minutes. Students will write a reflection with at least 5 sentences explaining their involvement in the project/pros and cons of assignment. Students will also be asked to write what grade they believe they should get for the assignment based on collaboration.
  3. Formative Evaluation: Review initial journal entry and also final reflection
  4. Classroom Management Procedures: Same as previous days.
  5. Adaptations for Students with Special Needs: Same as previous days.
VIII. Summative Assessment and Evaluation:  
Use the last reflection to award students up to 90 points. 10 points given for completion of individual journal entry.
X.  Interdisciplinary Connections:
Language Arts: (23) (C) uses graphics and illustrations to help explain concepts where appropriate;(D)  uses a variety of evaluative tools 
(24) Listening and Speaking/Listening.

XI. References & Resources:

YouTube Videos: http://www.youtube.com/watch?v=mWENaab1-UI, Jenna Marbles Youtube channel, Different types of ‘celebrties’- http://www.youtube.com/user/DulceCandy87
Briggs, J. (2007). Celebrity, illusion, and middle school culture. Art Education, 60(3), 39-44.
Castro, J.C. (2012). Learning and teaching art through social media. Studies in Art Education, 53(2), 152-169.
Darts, D. (2004). Visual culture jam: Art, pedagogy, and creative resistance. Studies in Art Education, 45(4), 313-327.

XII. Art TEKS
(1)  Perception. The student develops and organizes ideas from the environment. The student is expected to:(A) illustrate ideas for artworks from direct observation, experiences, and imagination; and(B) compare and contrast the use of art elements (color, texture, form, line, space, value) and art principles (emphasis, pattern, rhythm, balance, proportion, unity) in personal artworks and those of others, using vocabulary accurately.
(3) Historical/cultural heritage. The student demonstrates an understanding of art history and culture as records of human achievement. The student is expected to:(A) compare and contrast historical and contemporary styles, identifying general themes and trends;
(4) Response/evaluation. The student makes informed judgments about personal artworks and the artworks of others. The student is expected to: (A) interpret, evaluate, and justify artistic decisions in personal artworks; and (B) select and analyze original artworks, portfolios, and exhibitions by peers and others to form precise conclusions about formal qualities, historical and cultural contexts, intents, and meanings.

XIII. National Art Standards
4. Content Standard: Understanding the visual arts in relation to history and cultures
(c.) Analyze relationships of works of art to one another in terms of history, aesthetics, and culture, justifying conclusions made in the analysis and using such conclusions to inform their own art making.
5. Content Standard: Reflecting upon and assessing the characteristics and merits of their work and the work of others
6. Content Standard: Making connections between visual arts and other disciplines


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